Headout Partners with Globick to Expand Access to Its Global Experiences Portfolio
Globick has entered into a strategic partnership with Headout, home to the world’s best real-life experiences. Through this integration, Headout now gains access to a curated network of leading in-destination suppliers worldwide, unlocking thousands of tours, attractions, and activities through a single API connection.
Scaling Supply Through One Connection
With Globick, Headout eliminates the need to develop and maintain multiple supplier integrations. Instead, the company can leverage Globick’s existing API connections to expand its experiences portfolio efficiently and at scale.
The partnership also ensures Headout maintains full control of its commercial agreements with those suppliers where specific conditions are key, combining technical efficiency with strategic flexibility.
Globick’s infrastructure ensures that all experiences integrated into Headout’s platform benefit from real-time availability, dynamic pricing, consistent product content and data accuracy, seamless booking and cancellation flows, and reduced technical overhead and maintenance.
“For Globick, integrating Headout strengthens our commitment to building bridges between suppliers and resellers", said Xavier Boixeda, CEO of Globick. “We manage the technical complexity so that partners like Headout can focus on growing their business, improving margins, and delivering better travel experiences.”
This collaboration is a natural extension of Headout’s mission to bring the world’s most unique and memorable real-life experiences to travelers everywhere and marks a further step in consolidating Globick’s position as the strategic partner of choice for the global distribution of travel experiences.
New integrated partner: Dome Consulting joins Globick’s ecosystem
Globick continues to expand its connectivity ecosystem with a new integration with Dome Consulting, a technology company with more than 25 years of experience exclusively dedicated to the tourism industry and highly specialized in Destination Management Companies (DMCs).
Through this integration, Dome Consulting connects with Globick’s integration hub, enabling DMCs to broaden their distribution reach and connect with new demand sources across multiple markets and platforms — without adding technical complexity.
For DMCs working with Dome Consulting, this means increased visibility, greater diversification of sales channels, and a more scalable way to adapt to changing market dynamics. For distributors, it simplifies connectivity and adds high-quality, professionally managed DMC supply through a single connection.
Another step forward in building a more connected, flexible, and scalable experiences distribution ecosystem.
“This integration reinforces our commitment to empowering DMCs by opening access to new and diverse distribution channels. By connecting with Globick’s ecosystem, DMCs working with Dome Consulting can broaden their reach, increase visibility, and diversify their sales strategy across multiple markets and platforms.”
— Antonio Nieto, CEO at Dome Consulting
Cancellations in Travel Experiences: Adding Context to a Widely Misread Metric
Some of the most valuable industry insights don’t come from bold statements or polished conclusions, but from a simple, well-placed question. Let's talk about cancellations in travel experiences.
When Globick published its Travel Experiences 2025 study, one specific data point immediately stood out. Not because it was presented as a headline, but because it challenged a widely held assumption across the experiences industry: overall cancellation rates appeared lower than what is often assumed.
That observation caught the attention of Douglas Quinby at Arival. Rather than taking the figure at face value — or dismissing it as an outlier — the reaction was the right one: let’s understand what’s behind it.
So we went back to the data together.
Looking beyond the surface number of cancellations in travel experiences
The initial figure was based on a broad dataset of 200,000 experience bookings in 2025, and at an aggregate level it showed an overall cancellation rate of 6%. On its own, that number felt counterintuitive when compared with the perception many have of cancellations in travel experiences.
But cancellations, like most metrics in travel distribution, rarely tell the full story when viewed in isolation.
Once non-cancellable products — such as attraction tickets and city passes — were removed from the dataset, the picture changed quickly. Cancellation rates rose to 11.5%, revealing how much product composition influences any headline figure.
That first adjustment already pointed to a key insight: cancellations in travel experiences are not a uniform phenomenon. What is being sold matters as much as how often it is cancelled.
Booking timing adds another layer
As the analysis went deeper, one of the strongest correlations emerged between cancellation rates and advance booking windows.
Bookings made further in advance showed a much higher likelihood of being cancelled. Channels typically associated with long lead times, such as DMCs and traditional retail travel agencies, reached cancellation rates of up to 19.4%. By contrast, bookings made closer to the experience date — more common in consumer-facing online channels — showed materially lower cancellation rates, around 10.3% once non-cancellable products were excluded.
This distinction is critical because it reframes a common narrative. Flexible cancellation policies and consumer messaging certainly play a role, but timing and commitment are just as influential. Travelers who book closer to the experience date are, quite simply, less likely to cancel.
Why context matters
Seen through this lens, cancellations in travel experiences stop being a single metric and become a behaviour shaped by multiple variables: product type, booking window and commercial context.
When these factors are flattened into one percentage, it becomes easy to draw the wrong conclusions — about performance, risk, or where problems really lie. The deeper analysis shows that what initially looks like a contradiction is, in fact, a matter of missing context.
A broader industry blind spot
One thing became clear throughout this process: despite how frequently cancellations are discussed, there is still very little shared, benchmark-level data available across the industry. As a result, cancellations remain one of the most expensive blind spots, often managed through intuition rather than evidence.
The article published by Arival is valuable not only for the conclusions it draws, but for the process behind it: questioning assumptions, revisiting the data, and adding the context needed to interpret a single number correctly.
You can read the full analysis on Arival, based on Globick’s Travel Experiences 2025 research.