Globick adds a new partner to its connectivity ecosystem: Broadway Inbound, a specialized ticketing platform focused on theatre experiences and trusted Broadway inventory for group buyers and travel professionals.
This integration enables direct connectivity between Broadway Inbound and Globick, allowing its portfolio of shows to be distributed globally through a single API connection — with stable availability and booking flows aligned with B2B distribution needs.
For travel distributors, this means incorporating Broadway experiences into their offering in a more streamlined and reliable way, especially within complex itineraries. For Broadway Inbound, it opens the door to broader international exposure and new distribution opportunities.
A further step in simplifying how specialized experiences are connected to global demand.
“Broadway Inbound brings a unique level of specialization in theatre distribution. By connecting it to Globick, we enable travel distributors to access this supply in a way that is operationally efficient, scalable and ready to be integrated into complex itineraries.”
— Xavi Boixeda, CEO at Globick