New integrated partner: Dome Consulting joins Globick’s ecosystem
Globick continues to expand its connectivity ecosystem with a new integration with Dome Consulting, a technology company with more than 25 years of experience exclusively dedicated to the tourism industry and highly specialized in Destination Management Companies (DMCs).
Through this integration, Dome Consulting connects with Globick’s integration hub, enabling DMCs to broaden their distribution reach and connect with new demand sources across multiple markets and platforms — without adding technical complexity.
For DMCs working with Dome Consulting, this means increased visibility, greater diversification of sales channels, and a more scalable way to adapt to changing market dynamics. For distributors, it simplifies connectivity and adds high-quality, professionally managed DMC supply through a single connection.
Another step forward in building a more connected, flexible, and scalable experiences distribution ecosystem.
“This integration reinforces our commitment to empowering DMCs by opening access to new and diverse distribution channels. By connecting with Globick’s ecosystem, DMCs working with Dome Consulting can broaden their reach, increase visibility, and diversify their sales strategy across multiple markets and platforms.”
— Antonio Nieto, CEO at Dome Consulting
Cancellations in Travel Experiences: Adding Context to a Widely Misread Metric
Some of the most valuable industry insights don’t come from bold statements or polished conclusions, but from a simple, well-placed question. Let's talk about cancellations in travel experiences.
When Globick published its Travel Experiences 2025 study, one specific data point immediately stood out. Not because it was presented as a headline, but because it challenged a widely held assumption across the experiences industry: overall cancellation rates appeared lower than what is often assumed.
That observation caught the attention of Douglas Quinby at Arival. Rather than taking the figure at face value — or dismissing it as an outlier — the reaction was the right one: let’s understand what’s behind it.
So we went back to the data together.
Looking beyond the surface number of cancellations in travel experiences
The initial figure was based on a broad dataset of 200,000 experience bookings in 2025, and at an aggregate level it showed an overall cancellation rate of 6%. On its own, that number felt counterintuitive when compared with the perception many have of cancellations in travel experiences.
But cancellations, like most metrics in travel distribution, rarely tell the full story when viewed in isolation.
Once non-cancellable products — such as attraction tickets and city passes — were removed from the dataset, the picture changed quickly. Cancellation rates rose to 11.5%, revealing how much product composition influences any headline figure.
That first adjustment already pointed to a key insight: cancellations in travel experiences are not a uniform phenomenon. What is being sold matters as much as how often it is cancelled.
Booking timing adds another layer
As the analysis went deeper, one of the strongest correlations emerged between cancellation rates and advance booking windows.
Bookings made further in advance showed a much higher likelihood of being cancelled. Channels typically associated with long lead times, such as DMCs and traditional retail travel agencies, reached cancellation rates of up to 19.4%. By contrast, bookings made closer to the experience date — more common in consumer-facing online channels — showed materially lower cancellation rates, around 10.3% once non-cancellable products were excluded.
This distinction is critical because it reframes a common narrative. Flexible cancellation policies and consumer messaging certainly play a role, but timing and commitment are just as influential. Travelers who book closer to the experience date are, quite simply, less likely to cancel.
Why context matters
Seen through this lens, cancellations in travel experiences stop being a single metric and become a behaviour shaped by multiple variables: product type, booking window and commercial context.
When these factors are flattened into one percentage, it becomes easy to draw the wrong conclusions — about performance, risk, or where problems really lie. The deeper analysis shows that what initially looks like a contradiction is, in fact, a matter of missing context.
A broader industry blind spot
One thing became clear throughout this process: despite how frequently cancellations are discussed, there is still very little shared, benchmark-level data available across the industry. As a result, cancellations remain one of the most expensive blind spots, often managed through intuition rather than evidence.
The article published by Arival is valuable not only for the conclusions it draws, but for the process behind it: questioning assumptions, revisiting the data, and adding the context needed to interpret a single number correctly.
You can read the full analysis on Arival, based on Globick’s Travel Experiences 2025 research.
Globick Integrates Ibis Technology to Expand Operator Distribution
Globick continues to grow its connectivity ecosystem with a new integration with Ibis Technology, the most complete tourism business solution in New Zealand and Australia.
Through this integration, Ibis Technology connects with Globick’s integration hub, enabling tourism operators to quickly expand their distribution across OTAs, wholesalers and international resellers — with minimal technical effort.
For operators, this means broader reach and faster access to new sales channels. For distributors, it simplifies connectivity and adds valuable tours and activities supply through a single connection.
“Our customers seek industry partnerships that add real value in an impactful way. That’s why we are so pleased with Ibis’s new partnership with Globick. It means that very quickly our tourism operators can connect to OTAs, wholesalers and overseas resellers, expanding their outreach with minimal effort.”
— Matt Hirst, RevOps at Ibis Technology
Another step forward in building a more agile, scalable and connected experiences ecosystem.
The global experiences market is consolidating as a fragmented, dynamic, and high-value segment: connectivity is key to grow at scale
The experiences segment continues to consolidate its position as one of the most active and diversified drivers of the travel industry. This is shown in the new report “Travel Experiences 2025: Insights on Traveler Behavior and Market Trends,” based on more than 200,000 bookings made between January and August 2025 (compared to the same period in 2024) within the Globick network, the B2B connectivity platform that simplifies the access to the supply of tourist experiences through a single technical integration.
The study offers a clear view of actual traveler behavior and current purchasing dynamics. The data shows a deeply fragmented market, where different patterns of anticipation coexist, spending levels are stable, behaviors differ between B2C and B2B channels, and there is notable seasonal variability. This diversity requires industry players to adopt a more flexible approach and a technological infrastructure capable of adapting to multiple booking flows.
The average time to purchase is 39 days, reflecting a trend toward earlier planning compared to 2024. Even so, last-minute behavior remains relevant, especially in summer, when it peaked at 23% of bookings. The cancellation rate remains stable at around 6%, an indicator that highlights the growing importance of flexibility as a decision-making criterion for travelers.
The report also reveals a strong geographical concentration. Italy, Spain, the United States, and France account for almost 80% of bookings, in line with the most visited destinations globally according to the UNWTO. Among these, the United States stands out in particular for its higher average spend, reinforcing its role as a key market for premium experiences.
In economic terms, the average ticket price stands at €88 and the spend per booking is around €200, a figure that points to couples traveling as the predominant format for the consumption of experiences.
Cultural experiences continue to lead demand, with products such as the New York Explorer Pass, the Alhambra and Nasrid Palaces in Granada, the Palace of Versailles in Paris, the Best of Rome Pass, and the Anne Frank Walking Tour in Amsterdam among the most booked globally. At the same time, categories such as gastronomy, outdoor activities, and nature are showing sustained growth, driven by the search for more authentic, healthy experiences linked to the local lifestyle.
Beyond the data described in the report, the conclusions point to a challenge shared by the entire sector: a highly fragmented experiences market, with multiple booking logics, different behaviors by channel, and a growing need for accurate and up-to-date information. For distributors, OTAs, and platforms to operate efficiently in this context, the industry needs a technological infrastructure capable of offering stable, scalable, and real-time connectivity.
It is in this scenario that Globick consolidates its role as Experiences Supplier Manager, a figure that goes beyond the traditional concept of aggregator or hub. Globick manages connectivity between experiences sellers and suppliers through a single API that unifies the technical relationship with suppliers, eliminates the burden of developing and maintaining dozens of integrations, and ensures that each connection performs at the levels required by the industry. And all this as a pure technological intermediary, allowing experience distributors to maintain or establish their own commercial conditions with suppliers.
As Xavier Boixeda, CEO of Globick, explains: “Today, the distribution of experiences requires precision, speed, and scalability. Our role is not to add more layers, but to make everything work better. As Experiences Supplier Manager, we centralize the connection with suppliers so that our partners can focus on growing, improving margins, and offering better experiences to travelers, without having to take on the technical complexity behind it.”
Globick's positioning as an Experiences Supplier Manager responds directly to what the industry is asking for: a simpler, faster, and more efficient way to connect distributors with suppliers. With more than 50 active APIs and 15 new integrations added in 2025 alone, the company is establishing itself as the technological infrastructure that enables the global distribution of experiences to scale without friction, without disproportionate technical costs, and without losing commercial control.
Globick Integrates Clorian Ticketing to Expand Access to Venue
We’re pleased to announce a new integration with Clorian Ticketing, a leading platform offering advanced, fully customizable white-label solutions for managing ticket sales for venues and events.
Through this integration, Globick connects directly to Clorian’s ticketing platform, giving OTAs and distributors a faster and more reliable way to access venue inventory — with real-time availability, consistent data and smooth booking flows.
For Clorian, the partnership extends the reach of their venues into new international markets and sales channels. For distributors, it reduces technical overhead and adds high-quality cultural and entertainment content through a single connection.
Another step toward a more agile, scalable and connected experiences ecosystem.
“For Clorian Ticketing, the integration with Globick means continuing to expand the reach of our distribution network and providing our customers with access to new international markets and sales channels. This collaboration allows us to boost the visibility of our venues’ offerings and strengthen a more agile and competitive distribution ecosystem.”
— Toni Masó, COO at Clorian
Globick Integrates Tour2B to Accelerate Supplier Connectivity
We’re pleased to announce a new integration with Tour2B, the all-in-one solution for tours, activities and attractions.
Through this partnership, Tour2B’s new inventory management technology now connects seamlessly with the Globick Integration HUB, enabling faster and more scalable connectivity to Third-Party suppliers. Travel sellers can connect once and access a growing network of operators with real-time availability, accurate content and frictionless booking flows.
This collaboration reinforces our mission to simplify the technical complexity of managing supply across different systems and to keep building a stronger, smarter and more connected experiences ecosystem.
“Tour2B’s new management and inventory technology is complemented by an integration hub that allows us to connect products and distribution, and our partnership with Globick enables us to accelerate integrations with the industry’s leading players.”
— Toni Mesquida, CEO & Founder at Tour2B