Have you ever considered the benefits of open connectivity for tours, activities and attractions?

Recently at Globick we have become involved with a not-for-profit organization called OCTO that has been set up to achieve just that. 

The objective of OCTO is simple: to help tours and attraction operators, distributors of tours, activities, attractions and experiences – plus technology providers to the sector – connect more efficiently.

In order to achieve this OCTO defines and certifies technical messaging standards for technology and software serving the industry – hoping to advance the adoption of those standards through its network of industry participants. 

Behind the organization are some of the tours, activities and attraction industry’s leading figures, including Olivier Morgan, Oskar Bruening, Douglas Quinby, Christian Watts, Stephen Joyce, Chris Neal, Menno Bieringa and many others. 

What role is Globick playing? We’ve joined OCTO as a technology member of the organization. We’re 100% bought into the idea so as to give better times to market, clarity and security for all the stakeholders. 

As part of our involvement we’ve decided to implement the standard in its most advanced format for all our future integrations. We want to be a leader in championing this change. We will participate actively in its development, bringing our experience to bear and contributing to the future forums and debates. 

Want to find out more about how to get involved? Click here to sign-up:  https://www.octo.travel/take-action

Xavier Boixeda


As we wrap up 2022, it’s a good time to reflect on the year that we leave behind and set expectations for the year ahead.

2022 has seen an effective industry recovery; travelers have come back at full speed in every region except for Asia, where things are slowly getting back on track.

Recent news about the reopening of the Chinese market, putting the quarantines to an end as part of the end of the Covid-zero policy, will help, although later, to see the numbers returning to where they were in 2019.

There may be tensions because of the Ukraine war, high inflation, and other crises, but we can look ahead to 2023 as the first normal year since 2019.

As Globick CEO, there’s the normal tendency of every post like this one only to highlight what has been great about the year, to show off our successes, and we’ll be no exception. But honesty and trust also come from sharing what could be better.

Let’s start with what has been great. At the core of our value proposition lies being the best- and most-connected API Hub for the Tours and Activities industry; in 2022, we have taken decisive steps forward toward that vision. We have integrated more APIs from the most relevant systems in the world, and what it’s more important, new resellers have taken the step to use our technology to get to operators and aggregators directly.

We have onboarded new clients from Brazil, India, Italy, the United States, Spain, Switzerland, Colombia, Egypt, and many more countries.

Our value proposition is more evident than ever, and that will provide focus, guidance, and trust to our team, customers, partners, and investors.

We have deepened our relationship with our 2021 partners, Juniper, Musement, Tiqets, and NTTData, and we have signed three new agreements with travel technology companies that we’ll be announcing in the coming weeks. Globick is now a member of the OCTO community. Our presence at Arival conferences or WTM has seen tremendous success.

Every year has also its downs, what it was far from perfect. In our case, let me mention one: Things could move faster. Faster in the sales process, faster client onboarding, faster contract closing, faster API integrations, faster everything. The world doesn’t wait, doesn’t stop.

We have a clear goal for 2023. Be faster.

2023 looks promising. We’ll have all the clients signed in 2022 at full speed and have high ambitions for the business. We want to 3x our revenue while keeping margins as they are today. Quite challenging.

We feel more prepared than ever to strengthen our position in the sector by focusing our efforts on closing more deals, attracting new clients, and doubling our investment.

New supplier integrations, improved APIs, and new versions of our recommendation engine will follow.

I also wanted to give our kudos to other companies in the B2B space for Tours and Activities. This is often an underrepresented space in the industry, and our fair competition and our collaboration make everyone better. We feel stimulated by you to be better every day.

2023 will be a good year for the industry. Travel is one of the biggest industries worldwide. The desire to explore is embedded in the human brain and will never change.

A final word to our team. You have been outstanding throughout the year in Barcelona and Hong Kong offices, and your passion and dedication have been the key to making this challenging 2022 successful.

Take your deserved holidays with pride, and come prepared for 2023.

Merry Christmas and happy 2023 to everyone!

Xavier Boixeda, not ChatGPT, promised 😉


  • The agreement will enable the B2B platform to expand its distribution capabilities worldwide by accessing Juniper and Cangooroo’s 400+ customers.
  • For its part, Juniper will have access to a portfolio of more than 35,000 activities, tours and attractions products in more than 1,300 destinations through Globick connectivity and Globick catalog solutions at preferential terms.

Barcelona/Palma de Mallorca, 30th November, 2021. Globick, a B2B platform designed to connect the travel industry with an extensive portfolio of tickets, tours and activities in more than 1,300 destinations, has announced today a strategic alliance with Juniper, a leader in technology solutions for the travel industry.

This new agreement will allow Globick to increase its capacity to distribute activities in the more than 50 countries where Juniper is present, particularly in Spain, the United States, Colombia and Brazil. In addition, the B2B platform will have direct access to more than 400 customers of the Juniper Booking Engine and Cangooroo Booking Engine brands, which include, among others, Online Travel Agencies (OTAs), wholesalers, DMCs and bed banks.

Juniper will gain access – with preferential conditions – to Globick’s portfolio of destination activity products, consisting of more than 35,000 tickets, tours and activities in more than 1,300 destinations worldwide through two solutions:

  • Globick CONNECTIVITY: provider of API connectivity to an extensive catalog of more than 35,000 products in more than 1,300 destinations worldwide, allowing to maintain agreements and direct rates with each provider. Juniper becomes the first customer to integrate the latest version of the API, which enables better response times and new services.  
  • Globick CATALOG: solution where, via API or using the agency portal, all products in Globick’s portfolio can be acquired as a wholesaler through a single contract and a single integration. 

Xavier Boixeda, CEO of Globick comments: “We are very pleased to be able to join forces with a strategic partner in the sale of technology and digital services focused exclusively on the travel industry as Juniper. This alliance will allow us to continue advancing our mission of unlocking the vast supply of tickets, tours and activities that exist in traditional sales channels by maximizing their distribution through the online channel. 

It will also allow us to expand our distribution capacity around the world and increase sales for our activity providers.”

Juan Mateos, General Manager of Juniper, comments: “We are very proud of this agreement with Globick thanks to which our customers will be able to increase their portfolio with more than 35,000 activity products in more than 1,300 destinations worldwide.”

About Globick

Globick is a B2B platform designed to connect the travel industry with an extensive portfolio of over 35,000 attractions, tours and activities products in over 1,300 destinations worldwide. 

Founded in 2017 by an experienced ticketing and travel team and on a mission to digitize and transform the destination activity distribution industry. Globick is a platform that connects operators with distributors in a seamless, agile and simple way. 

About Juniper

Juniper is the leading global technology company providing best-in-class online solutions for travel industry companies (OTAs, DMCs, BedBanks and Wholesalers).

It provides booking engines (Juniper and Cangooroo Booking Engines) that are flexible, modular and adaptable to the needs of each business.

With more than 360 XML integrations with external travel product providers, Juniper has the most extensive connectivity portfolio. More than 350 customers in over 50 countries already rely on Juniper.

Since 2003, Juniper has offered our customers a permanent commitment to quality and service, meeting their needs in a constantly changing and evolving market. 

We are a team of more than 280 experienced professionals in Internet, technology and tourism. Find us at our headquarters in Palma de Mallorca (Spain), Miami (USA), Cali (Colombia), São Paulo (Brazil) and Dubai (UAE). 

Juniper is part of Constellation Software Inc. (TSE:CSU).