The Challenge

Europamundo Vacaciones is one of the leading tour operators for escorted coach tours, particularly strong in Europe and Latin American markets. Part of the global JTB Corporation, the company manages nearly 2,000 itineraries across multiple continents and serves travelers from over 80 countries.

Its core business relies on organizing complex multi-day circuits combining transport, accommodation, and access to iconic attractions such as the Alhambra, the Colosseum, or Versailles, in Europe. This operational scale brings a very specific challenge: managing large volumes of activity bookings efficiently and reliably.

Before working with Globick, Europamundo faced a highly manual and fragmented process when booking attractions. For key products like the Alhambra, each ticket had to be booked individually on supplier websites, with a single booking taking 8–10 minutes. When multiplied across group bookings, this quickly became operationally unmanageable, especially when factoring in changes or cancellations.

In practice, booking tickets for large groups could take hours, with a high dependency on manual processes. This also implied additional costs due to repeated use of credit cards for individual purchases, and created clear limitations when scaling operations during peak periods.

This was not a commercial limitation, it was a pure operational bottleneck.

The Solution

Europamundo integrated once with Globick and connected its internal platform directly to a network of attraction suppliers.

Instead of working supplier by supplier, their team now operates entirely from their own back-office system, where they can access multiple attractions through a single connection. Booking, payment, and cancellation workflows are centralized, and data handling, such as traveller information, is automated.

A key aspect of the project was technical. Europamundo operates on a legacy system well designed to support its large-scale operations, which was not originally designed to handle the complexity of activities, such as dynamic pricing, availability, or traveller data requirements. Globick supported them not only in the integration itself, but also in defining how activities should be structured within their system and guiding the necessary adaptations to accommodate this new product category.

Because Globick provides a single integration layer, this transformation was done once, unlocking access to a growing network of suppliers without requiring additional development.

Results

The operational improvement was immediate and tangible.

Time savings were significant. Europamundo reduced manual booking effort dramatically and gained the ability to process high volumes of tickets in a fraction of the previous time. According to internal estimates, between 15 and 20 hours of manual work are saved per month on a single high-demand product.

Operational efficiency also improved. The elimination of one-by-one booking processes simplified workflows, reduced errors, and made the management of cancellations and changes much more straightforward.

From a cost perspective, the reduced reliance on repeated credit card transactions lowered associated fees. At the same time, data automation allowed Europamundo to use traveller information already stored in their system, removing the need to manually input sensitive data for each booking.

What started as a purely operational need quickly evolved into a commercial opportunity.

Once the integration was in place, Europamundo discovered that they could easily access new suppliers and attractions, expand their portfolio of optional experiences and enhance their itineraries with additional services.

The shift is clear: from solving an operational bottleneck to enabling product expansion and revenue growth.

The real value of the integration lies in its scalability. Instead of building multiple integrations for each supplier, Europamundo adapted its system once and gained access to a growing ecosystem of providers.

This means they are now positioned to continuously expand their offering without additional technical overhead. For a business operating at scale, this is not just efficiency, it is a structural advantage.

Conclusion

By integrating with Globick, Europamundo moved from manual, fragmented processes to a centralized and automated booking workflow, significantly improving efficiency across its operations.

At the same time, the integration has opened the door to expanding its portfolio of experiences, allowing the company to enhance its itineraries and unlock new commercial opportunities.

A single integration has not only solved a critical operational challenge, but also created a scalable foundation for future growth.