The Challenge

Hellotickets is a global B2C OTA and marketplace focused on travel experiences, tours, and activities, helping travelers discover and book some of the world’s most iconic attractions.

As the platform scaled internationally, Hellotickets worked with multiple integrated suppliers and aggregators to source inventory across destinations. While this model supported rapid expansion, it introduced structural constraints: limited control over commercial conditions, dependency on intermediary commission structures, and reduced margin optimization potential.

With growing sales volume and proven demand, Hellotickets identified a clear strategic opportunity: to move toward direct connectivity with operators, allowing the company to manage its own commercial terms, improve margins, and strengthen its long-term competitiveness.

However, integrating operators directly is technically demanding. Onboarding new suppliers required technical effort that slowed execution and limited the company’s ability to move at the pace of commercial opportunity. Hellotickets needed a connectivity model that would enable direct supplier integration at scale, without overloading internal teams or compromising platform stability.

The Solution

Hellotickets partnered with Globick to complement its internal technology capabilities with specialized connectivity expertise, supporting a gradual and controlled transition toward a direct-supply model.

Through a single integration with Globick, Hellotickets was able to connect directly to operators’ systems while maintaining full ownership of commercial negotiations, pricing strategies, and contractual conditions.

Within this model, Globick provided the technical layer required to develop and maintain API integrations, while Hellotickets continued to lead all strategic, commercial, and product decisions. This approach allowed Hellotickets to progressively replace aggregator-based inventory with direct, higher-margin connections, without introducing operational risk.

As a result, Hellotickets established a growing network of direct integrations, already numbering around a dozen key operators, delivering meaningful margin improvements across core destinations.

In parallel, Hellotickets was able to accelerate geographic expansion. Leveraging Globick’s existing integration with GlobalTix, a Singapore-based all-in-one ticketing platform and the largest ticket aggregator in Southeast Asia, Hellotickets entered Asian markets efficiently, without the need for lengthy development cycles or new technical dependencies.

Throughout the collaboration, Globick acted as a specialized technology partner, strengthening Hellotickets’ connectivity capacity while enabling internal teams to remain focused on product development, growth initiatives, and customer experience.

Results

The partnership delivered clear and measurable business impact. Hellotickets improved its margins by increasing the share of direct operator connections and reducing reliance on intermediary commission layers. At the same time, the company gained greater control over pricing and commercial conditions, supporting a more sustainable and competitive marketplace model.

Operationally, supplier onboarding became faster and more predictable, enabling Hellotickets to respond quickly to market opportunities and expand into new destinations. The partnership supported geographic expansion, allowing Hellotickets to enter new destinations—particularly in Asia—by leveraging Globick’s existing integrations, such as GlobalTix. As a result, Hellotickets is now able to scale its marketplace more efficiently, with greater agility, improved unit economics, and a stronger foundation for sustained global growth.

Conclusion

With Globick as a technology partner, Hellotickets transformed direct connectivity into a strategic lever for margin improvement and global growth, scaling supply while retaining full control over its commercial and product strategy.

One integration. Direct supply. Stronger margins. Scalable growth.