The Growth Ambition

VELTRA is one of the world’s leading platforms in the tours & activities sector. Operating in more than 150 countries and offering over 20,000 experiences, the Japanese company stands out for its mission to build a global marketplace where travelers can discover, share, and enjoy experiences that connect cultures and people.

With ambitious plans to expand into new markets and scale its global catalogue significantly, VELTRA recognized that its next phase of growth required a more agile and scalable connectivity infrastructure. The company’s vision was clear: to accelerate market expansion, increase product availability across regions, and connect with more reservation systems at a pace that matched their commercial ambitions.

To achieve this leap forward, VELTRA needed to:

• Modernize its connectivity foundation to support rapid expansion
• Scale its operator network without proportionally increasing technical overhead
• Free internal resources to focus on strategic initiatives and market development

The barrier to this ambitious growth wasn’t commercial—it was the technical capacity needed to build, update, and maintain integrations at the speed required. VELTRA’s objective was clear: transform their connectivity infrastructure into a competitive advantage that could fuel accelerated global expansion.

The Solution

The answer came through a strategic connectivity partnership: a single integration with Globick, which acts as a unified connectivity platform while VELTRA retains full control over its commercial relationships with operators.

The collaboration was structured around two main axes:

Evolving and optimizing existing connections: Globick took charge of modernizing, stabilizing, and maintaining VELTRA’s active integrations, ensuring:

• consistent data
• full coverage of required fields
• reliable performance across all experiences

Accelerating new strategic integrations: With a solid foundation in place, a structured onboarding plan was launched to connect new systems, prioritizing key partners in Asia such as Travolution, Globltix, and in Europe with Clorian or Prioticket, among others.

This allowed VELTRA to pursue aggressive market expansion by negotiating directly with operators, without waiting months for its internal team to develop new technical connections. Development and maintenance were fully delegated to Globick, enabling VELTRA to move at the speed of opportunity.

A key part of the collaboration was ensuring that Globick’s role strengthened—not replaced—the work of internal tech teams. By taking on the specialized work of complex and repetitive integrations, Globick added expert capacity that allowed engineering teams to stay focused on evolving their own platform, enhancing core features, and advancing strategic projects.

The success of the collaboration was also driven by VELTRA’s exceptional work throughout the integration process. Their team executed a highly structured and accurate implementation of the Globick API, with constant monitoring of performance from both their business and technical units. This disciplined approach ensured a smooth rollout and optimal results from day one.

In practice, Globick became a natural extension of VELTRA’s IT connectivity department—a strategic partner enabling the company to execute on its growth vision.

Working with complete trust, both teams were able to deliver new integrations on time, maintain existing ones, and free VELTRA to focus on what truly creates value: negotiating products, adding new experiences, and strengthening its global offering.

Results

The integration with Globick enabled VELTRA to:

• Accelerate time-to-market for new products across multiple regions
• Scale its global catalogue efficiently without multiplying integration complexity
• Free internal resources to focus on commercial expansion and strategic initiatives
• Reallocate internal technical talent toward higher-value innovation, reinforcing the evolution of their own platform
• Execute on ambitious growth plans with agility and confidence

The impact has been transformative. In the words of Izumi Kurogi, Head of Strategic Partnership at VELTRA:

«The collaboration with Globick allowed us to save six years of technological work, enabling us to focus on the operational side of the business, add new products, and increase global sales.»

Conclusion

With Globick, VELTRA transformed connectivity from a technical constraint into a strategic enabler of global growth.

One integration. More product. More speed. More sales.