Amsterdam – May 13, 2025 – Prioticket, a leading connectivity platform for tours, activities, and attractions, has announced a strategic partnership with Globick, a global distribution and connectivity technology provider. This new integration will empower Prioticket’s supply partners, whether suppliers, reservation systems, or aggregators, to seamlessly access Globick’s extensive distribution network, unlocking new sales opportunities and expanding their global reach.
Seamless Connectivity to a Wider Distribution Portfolio
Through this partnership, any supplier or reservation system connected to Prioticket can now distribute their products via Globick’s curated network of global distributors, including OTAs, travel agencies, and other key resellers like Veltra, Viajes el Corte Inglés, Hellotickets or Avoris group. By leveraging Globick’s advanced connectivity solutions, Prioticket’s partners gain a powerful tool to increase visibility, optimize inventory management, and maximize bookings across multiple sales channels.
“This partnership with Globick reinforces our commitment to providing seamless distribution for our supply partners,” said Gert-Jan Ruiter, CEO of Prioticket. “By integrating with Globick’s unique portfolio of distributors, we are expanding access to more global resellers, ensuring our partners can sell their products effortlessly through a single connection.”
Unlocking New Sales Channels for the Travel Industry
With this integration, Prioticket continues to enhance its role as a centralized hub for the tours, activities, and attractions industry, making it easier for suppliers and reservation systems to scale their distribution without additional technical complexity.
“This partnership with Prioticket strengthens our extensive network of integrated reservation systems,” said Xavier Boixeda, CEO at Globick. “As a highly relevant name in the industry, Prioticket enables us to offer our clients broader access to more operators through a fully featured integration, seamlessly supporting content, real-time availability and pricing, as well as booking and cancellations.”
A Milestone for Global Distribution in the Travel Industry
The Prioticket and Globick partnership represents a major step forward in enabling frictionless connectivity for the travel industry. By simplifying integrations and expanding distribution opportunities, this collaboration empowers suppliers to reach a broader audience while optimizing their operations.
In an industry where technology platforms often compete rather than collaborate, Prioticket and Globick are taking a different approach. This partnership is not about the technology systems themselves, it is about delivering the best possible service and technology for the partners of technology platforms. By working together, we are setting a new standard for open collaboration, proving that connectivity should be about enabling suppliers and distributors rather than limiting them.
As the demand for seamless travel experiences continues to rise, Prioticket and Globick remain committed to driving innovation and growth for suppliers, distributors, and travelers alike.